Shrinking orders from traditional customers have caused many Michigan companies to begin looking for new customers. Northern Initiative’s Market Diversification Program assists your company in aligning its core competencies and strengths with new markets and customers, leading to increased sales and sustainable growth.

An experienced Northern Initiatives consultant will lead your company through a standardized process to gain valuable new skills and tools to deliver short- and longer-term results focused around:

• New customers in current markets: How to profile, identify, and target the most likely new business prospects in familiar markets
• New customers in new markets: Methods to identify new markets, prioritize new market entry based on resource requirements, and target the most likely new market prospects
• Improved sales effectiveness and ROI: Tools to manage customers and direct sales resources
• Enhanced communication tools: Website and marketing tools to communicate your company’s features and benefits
• Marketing support for new sales efforts: Action steps to design and implement a cohesive marketing plan that includes improving website effectiveness and sales conversion